Chocolate Museum & Shop Are Now Open 7 Days A Week (10am – 4:30pm)

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Dr Group
Chocolate Museum @ KOTA DAMANSARA
About Us

Chocolate Museum by Fidani @ Kota Damansara is proudly owned and operated by DR Group Holdings Sdn Bhd ( DR Group      ), a diversified Malaysian company that among others specializes in manufacturing and retailing of chocolate and confectionery products.

Having been in the chocolate industry for more than 20 years, establishing the Chocolate Museum is a way for us give back to the community via public education. The Chocolate Museum has been designed to be interactive using attractive displays and simple language which provides the best learning experience for all ages. And DR Group opened our first chocolate retail outlet at Subang International Airport in 1984 and to date, DR Group is currently operating more than 30 retail outlets around Malaysia, 3 manufacturing facilities and one shopping mall in Langkawi Island.

Through our subsidiaries, DR Group produces award-winning innovative chocolate products under the brand of Danson, Millton, Farell’s and Fidani using real Belgian chocolate recipe. While Danson and Millton are mainly export range chocolate products, Fidani consist of exclusive premium hand-made praline chocolates range which are highly sought after as wedding favours and corporate gifts.

In addition to its in-house chocolate brands, we import chocolates directly from the manufacturers around the world including Ferrero, Lindt, Neuhaus, Guylian, Hershey’s, Cadbury and Toblerone and also distributes and sells them at our very own outlets, Choc Stop International.

Over the years, DR Group (      ) has received numerous local and international awards for its innovative, cutting-edge sales and marketing campaigns.


Our Founder


Our History

Besides the great know-how acquired in more than 20 years experience in travel retail business, a deep passion for the retail industry has given the DR Group the competitive edge ahead of its peers. DR Group has always been searching for brave and original solutions to face the market environment with innovative and original proposals. One of the key factors in the company success is the great care towards its products and services. DR Group was established in 1980s by Dato’ Dahlan Rashid who opened the first chocolate and confectionery outlet at the Subang International Airport. The company then ventured into various lines of products such as perfumes and cosmetics, local delicacies, souvenirs and high fashion. DR Group also operates emporium outlets at several locations in Malaysia. Its retail outlets have received numerous local and international awards and recognitions for its distinctive design concept and unique marketing campaigns. DR Group has since diversified its business into manufacturing and property management.


Competitive Advantages

  • Solid technical know-how More than 20 years of retail experience,15 years of property management experience and 10 years of manufacturing experience
  • Proven business performance Conceptualizes and delivers fresh, exciting, award-winning retail outlets coupled with excellent financial position
  • Exclusive authorized partner for travel retail brands Strong partnership with L’Occitane and Kiehl’s
  • Business and image partner to landlords Consistenty delivers high quality shop design and finishing
  • Direct chocolate & perfume & cosmetics importer from manufacturers The only travel retailer in Malaysia with award-winning manufacturing facilities and private bonded warehouse licence from Royal Malaysian Customs Department
  • Innovative culture Committed in incorporating innovation into retail, manufacturing and promotion activities




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